Happy Monday, Creative Business People! š¤³
Ready to start off this week? Hereās whatās happening in the latest creative industry newsā¦
Business Trends ā”ļø
Web 3.0's impact will change the way businesses operate
The fashion industry is expanding into the Metaverse and profiting from NFTs
Fashion companies has an increasing number of investment prospects in the Metaverse space and marketplace
Private equity firms are funneling unprecedented funds into mental health apps and related interventions
Investing in influencers is becoming much cheaper than running paid ad campaigns
Metaverse real estate sales top $500 million, and are projected to double this year
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TikTok Trends ā”ļø
TikTok - Trending soundtrack: Monkeys Spinning Monkeys
TikTok - Trending soundtrack: Ginseng Strip 2002
TikTok - Trending soundtrack: Mujeriego
TikTok - Trend - #NasaTrend
Tweet of the week
YouTube Trends ā”ļø
The yoga community continues to grow
YouTubeās lo-fi music streams are all about the Euphoria of less (good soundtracks for shorts)
Distance learning videos still surges
Web 2.0 and Web 3.0 ā What is the difference?
If youāve been looking into blockchains, NFTs and cryptocurrency you would have come across Web 2.0 and Web 3.0 but what exactly are they? What is the difference between the two? Where did Web 1.0 come in? Letās have a look shall weā¦
Starting at the beginning. Web 1.0, in short, was the first āphaseā of the web. Cascading Style Sheets (CSS - a stylesheet language used to describe the presentation of a document written in HTML or XML) didnāt yet exist. If youāre still trying to visualise what Web 1.0 would look like online, it lasted from the 1980s till 2005. Remember ICT classes in primary school? Yeah that kinda vibeā¦
Now, letās get into Web 2.0 which is the internet as we know it today. We moved from static to dynamic content and thatās where CSS comes in and allowed us to interact with the content displayed on websites. Other inventions such as JavaScript and the iconic HTML also made this possible.Ā
Be it social media, blogging, podcasting or social bookmarking ā Web 2.0 is completely interaction-based. We engage through texts and comments, and we can easily attach and share content like images and music with other people. Think Facebook, Google and YouTubeā¦
Web 3.0 is a Semantic Web. This means that rather than just searching for content based on keywords or numbers, we can use AI to understand the semantics (i.e. meaning) of the content on the web. This would allow machines to understand and interpret information like humans (instead of like machines). The main purpose of the Semantic Web is to enable users to find, share and combine information more easilyā¦
Emojis Have Gone 3D Under Meta
In Mexico, Canada and the U.S, Meta has launched a series of 3D Avatar emojis across Facebook, Instagram DMs, Instagram Stories and Messenger. The avatars will roll out worldwide over the next few months.
The desire to do so stems from Metaās desire to meet its users needs in wanting to represent themselves differently on different platforms. Nothing encapsulates this feeling quite like the popular meme which showcased the same character in different āappropriateā aesthetics on different platformsā¦
Coachella to auction 10 lifetime festival passes as NFTs
āCoachella Keys Collectionā
It's not surprising, that festivals like Coachella are moving toward selling even more premium festival passes.
On Tuesday, Coachella announced that it will be auctioning off 10 NFTs that will serve as stand-ins for lifetime festival passes. The move is part of a larger deal with cryptocurrency exchange FTX.Ā
āWeāve all seen how NFTs enable true ownership of art and media on the internet. We wanted to take it one step further and use NFTs to enable ownership of experiences in the real world, too,ā said Sam Schoonover, Innovation Lead for Coachella.
If youāre interested in jumping on this NFT collection, it goes live tomorrow (Friday, February 4th at 6pm UK-time) - minted on Solana.
British Fashion Council invests in adaptive intimates and the metaverse in new fund
Intimately received $1 million in funding led by BFC and Venrex!
The British Fashion Council (BFC) is taking a more active role in boosting financial support for emerging global brands and businesses via a new fashion fund. The first to receive backing are an adaptive intimate brand Intimately; metaverse space and marketplace, Digital Village; and Vollebak, a science-meets-tech menās outdoor clothing brand.
Intimately received $1 million in funding led by BFC and Venrex; Digital Village received $600,000; and Vollebak declined to disclose figures. The founders say they will use the investment to build and scale their brands.
The goal is to create a better fashion ecosystem while helping young and emerging brands develop. āIt's a fund with purpose,ā says BFC chair Stephanie Phair. āThere's a circularity to it. Investors are coming in for profit, to be a part of the growth of this industry, but a part of those fees is then reinvested back into the design sector.ā
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Till next time āØ