Digital fashion designers: will consumers really buy clothes for their virtual selves?👾
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Happy Monday. Did you know that the most expensive commercial was created by Chanel. Its price was 33 million dollars, 3 million of which were given to Nicole Kidman, who casted in the ad.
In today’s edit:
The carbon neutral, digital fashion designers changing the game
The 7 most in-demand freelance tech skills
5 leading trends in technology that will show big profits in 2022
Top 7 tools every creative businesses should use
DRESSX: The carbon neutral, digital fashion designers changing the game
All the recent talk surrounding digital art, NFTs and the metaverse is also opening up exciting potential within the world of fashion.
The concept of wearing digital-only clothing isn’t new to anyone aware of The Fabricant, Carlings, or who purchases skins in video games (which brands including Gucci and Nike are now beginning to capitalise on). However, replacing the existing multi-brand eCommerce shopping experience with solely digital clothing is.
What’s so inspiring with DRESSX, and is almost unheard of in the high polluting NFT world, is its focus on being sustainable and minimising the waste caused by fast fashion. The brand strongly believes that the amount of clothing produced today is way greater than humanity needs. Whilst DRESSX shareS the beauty and excitement that physical fashion creates, they believe that there are ways to produce less, to produce more sustainably, and not to produce at all. The brand’s tag is “don’t shop less, shop digital fashion.”
The production of a DRESSX digital garment emits 97% less of CO2 than production of a physical garment.
The brand’s calculations show that during production they don‘t use water thus, production of a digital garment, on average, saves 3300 litres of water per item, which is enough for one person to drink 2 litres per day for 3.5 years. Furthermore, the brand donates 1% from the revenue of its sales of all its digital garments to No More Plastic foundation.
Will you consider purchasing digital clothing? → further read
The 7 most in-demand freelance tech skills
Interestingly, 2021 saw approximately 2.2 million freelancers in the UK, with 42% of these freelancers being women (this figure has been increasing continuously since 2008).
With this increase and lifestyle shift caused by covid, it’s intriguing to monitor what skills are growing more in demand. With Web 3.0 rearing its head and showcasing many digital possibilities while at it, let’s take a look at the most in demand freelance tech skills predicted for the rest of the year.
Web design - Having such a skill would make you very valuable to businesses as they will require expertise if they want to continue to compete in their markets online.
Web programming - Web developers take the website design created by a web designer, then make a functioning website from it.
JavaScript - JavaScript is one of the most important web development languages used today.
CSS - Think of HTML as the foundation (every house has one), and CSS as the aesthetic choices (there’s a big difference between a Victorian mansion and a mid-century modern home).
Shopify - An interesting thing about Shopify is that anyone with little or no coding experience and design skills can simply jump on it and develop for themselves an online store.
API - APIs are a key component in enabling software developers to tap into other existing applications and web services – such as Google Maps or Yelp – and leverage their functionality.
Graphic design - Graphic design is the most diverse it’s ever been in regards to aesthetics, moving features and effects so the possibilities are endless.
Around the corner of the web…
The guy who spends $2k/month on water💧
The best memes of Putin sitting at massive tables.
The billionaire tech investor who funded dating app for Trump supporters who can’t find love in liberal cities
Ad of the Day
Coinbase
Coinbase Super Bowl Ad: A Floating QR Code
Coinbase invited Super Bowl viewers to hit the crypto jackpot with a direct response ad depicting nothing more than a QR code bouncing around the screen for 60 seconds.
5 leading trends in technology that will show big profits in 2022
More people will be working from home. In 2022, many more people will have access to high-speed Internet and the ability to use their laptops from anywhere in the world. Technology is making it easier for people to work from home without experiencing a loss in productivity.
Big data will become more valuable than ever before. In 2022, big data will be even more valuable. Experts predict that by 2022, there will be a lot more competition for data. That means businesses that have more data will have a competitive edge over those that don’t.
Face-scanning technology will become standard. The idea of replacing passwords with facial recognition is already happening in some places.
Self-employed and freelance careers are on the rise. Experts predict that more people will have multiple jobs 2022 due to the rise of self-employment and freelancing careers.
Virtual reality will continue to grow in popularity, making it possible for anyone to live. It’s predicted that by 2022, many more people will work from home, and freelancers will make up 47% of the workforce.
Top 7 tools every creative businesses should use
Agorapulse - Easily manage your social media with their tools… inbox, publishing, reporting, monitoring, and team collaboration tools.
Miro - Miro provides an engaging, intuitive, in-person collaboration experience with multiple options.
Mailshake - Helps you do outreaches in the right way, helping you generate high-quality leads more consistently.
Ahrefs - Simply our favourite tool for SEO organic growth. Ahrefs rocks your SEO and reveals tons of marketing opportunities in a few clicks.
Walling - Visual Workspace. Project management apps can be overcomplicated and it’s overwhelming when your tasks and ideas are all over the place.
BugHerd - Visual feedback, like sticky notes on your website. The best tool to collect, organise and act on website feedback.
Causal - Causal provides a new way to perform calculations, visualise data, and communicate with numbers.
Extras ⚡️
To watch → ELVIS Movie Trailer
To read → Ogilvy on Advertising
To deep-dive into → How to Interrupt Someone’s Workday — Without Annoying Them
Classifieds ⚡️
Your client's emails should have the same feel and experience as their website and business. Sendinblue provides a solution for your creative business to not only create consistent communications but also uncover new prospects. Try out Sendinblue.
Till next time ✨