How Discord became the “Soho House of Web 3.0”?💸🤳
Roundup of top creative news 🤳
Discord is “like the heart and soul of an NFT project”
Discord, which came into popularity as a gaming chatroom, has been widely adopted by web3. The invite-only social media platform has become a way to create hype and find audiences for NFT projects. It’s the latest gateway for brands including Adidas and Gucci to enter the metaverse.
What sets Discord apart from other social platforms? While platforms like Twitter and Medium help brands and creatives communicate with public audiences, Discord’s invite-only model automatically adds a layer of exclusivity.
🔐 Have a look at our simple guide on Discord here.
Continue reading → Vogue Business
The 2022 Instagram Trend Report
For the very first time, Instagram has released a full report which acts as a guide to the upcoming trends, as defined by Gen-Z, that will shape culture in 2022.
From redefining how they approach education and the idea of a “career,” to maximalist fashion statements, these future-focused audiences are consistently creating the reality they want to live in.
Instagram is where these tastemakers are leading on the creation of culture, exploring new territories, and taking what already exists in unexpected directions.
Explore the trends → here
How Can My Brand Make the Most of NFTs?
If you can’t tell, we’re obsessed with NFTs right now. The boom around digital art trade is so interesting and we want in. Well, now’s our time as creative freelancers because while the current hype is mostly focused on digital art, the NFT hype is spreading across other forms of creativity from music to other forms of design. Even tweets are in on it with Jack Dorsey, CEO of Twitter, auctioning his first ever tweet, which at the time of writing had reached a high bid of $2.5m.
Continue reading → here
Have researchers cracked the code to TikTok virality?
Understanding how videos go viral is creators’ holy grail — and for obvious reasons: Crack it and they’re guaranteed perpetual fame, and with it, potentially lots of money.
Naturally, given those incentives, figuring out how the app of the moment, TikTok, works has been a fixation of creators, journalists, and academics alike.