Happy Friday. Did you know that the average consumer attention span is 8 seconds?The average attention span of a goldfish is one second longer than a consumer’s.
In today’s edit:
The future of creative collaboration in the metaverse
Snapchat will start matching you with live concerts
Gucci is opening stores in the metaverse
and loads more…
COLLABORATION
How Does the Future Look For Collaboration in the Metaverse?
If anything defines the creative world in recent years, it’s collaboration.
You rarely see a music artist release an album free from collaborations and with the popularity of social media, collaborative efforts enable artists to reach wider audiences, not to mention collaboration is a natural and essential part of creating art.
Remote collaboration is now encouraged in efforts to make teams perform well.
Initially it was great in that it reduced travel expenses and lost work hours due to that travel. However, few of us ever collaborate long-term in meeting rooms because collaboration happens dynamically. It’s often asymmetric, with people working on different parts of a project, on different timelines, and needing to be near their personal tools and desk.
Collaboration in the metaverse may be the tonic to remote collaboration.
The Metaverse as it stands is an open world, which people can explore using their “avatars” and take part in multi-player games.
With the addition of a multiplayer game that everyone likes, you could team up and collectively build that critical trust and affection productive teams all seem to exhibit.
The metaverse will also enable for more diverse work with avatar designs promoting inclusivity and international reach.
We need a platform that more effectively blends collective and secure game playing — you don’t want employees discussing proprietary projects in open environments — both to take breaks and to build trust within the team. One thing to consider would be blending collective and clearly collaborative game elements with our current video conferencing capabilities. The metaverse for collaboration using a fully rendered avatar is a possibility soon or perhaps even closer than we think.
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TOGETHER WITH FLOWCODE
The #1 QR Platform for TV
This weekend 20 million people helped advertising enter a new age, they proved a point by scanning a code on a black screen. Smart advertisers know the rising value of direct to consumer relationships and FlowcodeTV is the only “QR code on tv” solution.
SOCIAL MEDIA
Snapchat will start matching you with live concerts
Snapchat and Ticketmaster are making it easier to “match” with your next post-pandemic concert experience. Bringing you a curated experience to update you on the upcoming concerts based on your loved artists.
Users are first asked to take a small survey, which allows the app to compile a list of artists and events they might like. They can then swipe right or left depending on if the show sparks an interest, and see if any of their Snapchat friends also liked the event. Snap Maps will also display upcoming concerts and events that are nearby.
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WHAT ELSE IS HAPPENING
Gucci just bought a plot of virtual land in The Sandbox to create themed experiences in the metaverse
Iconic fashion house Gucci has entered the metaverse by buying a plot of digital land in The Sandbox, a virtual world on the ethereum blockchain, as the Italian brand looks to tap the Gen Z market.
Gucci has entered the metaverse, buying a plot of digital land on The Sandbox.
Gucci made the announcement on Twitter, accompanied by a Discord group with 73,000 members.
The luxury brand said it is expanding its online concept store to create an interactive experience.
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OTHER READS
The TikTok war - Videos of Russian troops massing on Ukraine's borders are being widely disseminated on TikTok, giving the world an unprecedented view of what's happening on the ground ahead of a potential war.
The iconic Coinbase Super Bowl ad boosted crypto add downloads by 279%. Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping 309% week-over-week after the ad’s airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.
Instagram avatars are here. But what does that mean for social? In short, the metaverse is coming – ready or not – and these fun little digital personas are the first part of the puzzle.
Can you be an NFT artist and an environmentalist? Blockchain art’s carbon footprint is massive. Artists who care about the climate are trying new experiments.
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TOOLS / PRODUCTS
Beem, an app that lets you livestream yourself in AR.
Mote, the audio toolkit for educators and learners - integrated within the products you know and love.
Creately, best visual workspace for real-time collaboration.
Descript, all-in-one audio/video editing, as easy as a doc.
Till next time ⚡️
