Happy Monday. Did you know? 85% of marketers rate short-form videos as the most effective type of social media content.
In today’s edit:
Latest news
Deep-Dive → Marketers x Metaverse
TikTok → 2022 Marketing Calendar
TikTok → Marketing in 2022: The A-Z guide for businesses
TikTok trends
7 budding social media platforms in 2022
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Together with Hypotenuse AI
Marketers still aren’t ready for a world without cookies. 70% feel the industry is headed in the wrong direction.
PacSun dives Into the metaverse to hook Gen Z. Youth apparel retailer PacSun has released what it calls a “metaverse experience” that includes virtual reality (VR), augmented reality (AR), livestreaming and a video game.
OkCupid relaunches viral campaign to champion reproductive rights.
Uber adds new ways to buy concert tickets and book restaurants in its app. Introducing the Explore tab.
Together with Hypotenuse AI
Write content in 5 minutes with AI
With Hypotenuse AI, you can easily write high-quality content for your blog, e-commerce website or marketing materials.
Have trouble consistently producing a steady stream of content? Their artificial intelligence engine automatically generates content based on your keywords and topics, so you can get fluent writing tailored to your brand.
All content is generated from scratch each time, so you’ll never run into any issues with similar-sounding content elsewhere. You can also generate content in over 25 languages, so you’ll be able to reach your audience everywhere.
(by the way, this was all generated with the help of Hypotenuse AI.)
Marketers Explore Metaverse Worlds
Decentraland and the Sandbox have scored the attention of well-known brands.
Marketers looking to connect with consumers in the virtual world have been exploring two popular metaverse platforms.
Well-known brands including Miller Lite and Gucci have planted flags in the Sandbox and Decentraland, platforms where digital real estate has sold for millions of dollars.
Marketers buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have acquired desirable locations.
Marketers also see potential for new revenue streams in the metaverse, such as renting digital land that they own to other brands or selling digital collectibles known as non-fungible tokens, or NFTs, to consumers.
Molson Coors Beverage Co. promoted its Miller Lite brand in a campaign around this year’s Super Bowl by opening Meta Lite Bar, a virtual tavern, on a digital parcel in Decentraland. It rented the space from TerraZero Technologies Inc., a metaverse development company, for an undisclosed amount.
At the Meta Lite Bar, patrons could pour themselves a virtual beer, chat with other users and play a preselected tune from a jukebox. Patrons could also pick up Miller Lite digital NFTs such as a “Meta Lite” T-shirt for their avatars, the company said.
Plan your 2022
TikTok - 2022 Marketing Calendar
When you're growing your business and building your brand, timing is everything. While holidays and seasonal moments create excellent opportunities to reach customers, fill shopping carts, and spread goodwill; it can be a challenge to know which moments to plan for and how to break through the noise and stand out.
Access the 2022 Marketing Calendar so your brand can discover and plan the right moments throughout the year to join the conversations on TikTok.
Plan your 2022
TikTok Marketing in 2022: The A-Z Guide for Businesses
TikTok’s organic reach is unparalleled when compared to other social media platforms. Add to that the fact that 50% of the top brands do not have a presence on TikTok, and what you’re looking at, is a level playing field full of opportunity.
If you’re wondering how you can ride this organic wave and how to use TikTok to promote your business, we’ve got you covered!
This guide will tell you everything you need to know to get started with TikTok Marketing in 2022.
TikTok Trends
It’s All In The Way She Moves → This trend is all about the element of surprise! Make a statement or pose a question, then pan the camera behind your subject to reveal the unexpected.
Audio: Big And Chunky - Juan Torres (Big And Chunky - will.i.am)
Audio: My Sound Is Blowing Up - LLS
7 budding social media platforms in 2022
Don’t worry, Meta’s not on the list. The people are looking elsewhere.
Like, did you know Discord’s valuation doubled from 2020 to 2021? And have ya heard of Caffeine?
This blog post details 7 social platforms to track in 2022, in the context of overarching B2B/B2C consumer trends fresh from HubSpot’s annual report.
See the breakdown on 7 emerging socials:
Twitch
Discord
TikTok
Clubhouse
Twitter Spaces
Caffeine
Instagram Reels
Visit the HubSpot blog post for well-filtered insights, including the dense 2022 social media trends report.
Extras ⚡️
To watch → The four-letter code to selling anything
To read → On feeling rather than thinking
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