Marketing Automation: What is it and how can it grow my business? 🤳💸💸
Happy Hump Day, Creative Business People! 🤳
Today’s topics ⚡️
Latest business trends
Impact of TikTok live shopping
2022 is all about… (check below)
Why you should move towards marketing automation
Pros & Cons of genderless awards categories
How you can repurpose podcast content
Pinterest 2022 Trends
Coca Cola Are Doing NFTS
Business trends ✨
According to Forbes, business podcasts are getting increasingly popular, and Eric Jones’ “Sales Intersection,” one of the top-20 podcasts in the US, is one such intriguing podcast.
In 2022 brands/agencies/organisations will look to evaluate dedicated platforms and not Facebook and LinkedIn so they own the data and can look to personalise the experience.
Online coaching is on the rise. People are looking for direction in their life and turn to professional coaches to help them in many aspects of their life.
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People Are Live Shopping on TikTok: What Does This Mean?
In China, it is predicted that more than 320 million people will make at least one purchase from a livestream this year. Furthermore, Live Stream Shopping is due to lead consumer spending in social apps which is due to hit $17.2B in 2025.
Here’s where TikTok comes in. In the latter part of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space. TikTok hosted these events which fall under a flourishing digital experience called “live” or “social” shopping events. The events focus on marketing and selling the products of both well-known and upcoming brands, but they also offer consumers the opportunity to enjoy the entertainment provided by musicians and other popular content creators. Continue reading.
2022 is all about…
Marketing Automation: What Is It and How Can It Grow My Business?
It’s a loose definition but essentially, marketing automation encompasses any solution, platform, or tool that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. A good example would be softwares like Boomerang on Gmail which allows you to schedule emails to mass amounts of addresses.
Marketing automation is useful for the following reasons:
It can engage a high-volume pipeline of quality leads, working 24/7 every day of the year.
It aligns your sales and marketing efforts.
It makes your marketing more efficient, saving time and money and freeing up your sales and marketing team to do higher level work.
It can nurture leads to systematically produce hot leads for sales to close.
It enables you to clearly see how well your marketing campaigns are doing by tracking and scoring how prospects are engaging with your outreach. That helps you refine and optimise your marketing campaigns.
It gives you the reach and power you need to scale your sales and marketing without increasing the size of your team.
When it comes to choosing which marketing automation platform, try to consider the following:
Pricing – upfront and subscription costs: make sure to check whether the upfront cost includes training as well as setup.
Features and integrations: it’s important to know what features you need and ensure that the software will deliver.
Ease of use: Look at the interfaces, navigation, number of clicks needed to perform a task, and the user manual. A trial subscription is a great way to really find out if it’s a good fit with your business and staff.
Fit with your business: different platforms suit different size companies. What you need depends on your size, marketing goals and existing technology. Check out the reviews of a number of platforms to see if any are particularly suited to your business type or sector.
The BRITS Categories Were Genderless For the First Time: Pros & Cons
There was much concern surrounding the BRITS first year of genderless award categories. In a nutshell, the argument was that although it gave more visibility to non-binary artists, music is a very male dominated industry. The worry was that the genderless categories would mean for a male-dominated list of wins. Culture secretary Nadine Dorries even expressed that women would be disenfranchised by the BPI’s “sad decision”.
However, in the ceremony’s first year without gendered categories, women and female-fronted acts dominated proceedings, winning 10 out of 15 prizes. Whether this sense of balance will maintain for the years to follow we can only hope. Continue reading.
How to Repurpose Your Podcast Content?
Let us first establish what we mean by ‘repurposing’ podcast content. Essentially, podcast content is audial and if the only way you share that content is via your podcast then it’s the only place people will access it. Repurposing the content means tailoring it to suit other platforms such as blogs and visual social media. Let’s look at some ways to repurpose your content so that your overall digital presence can attract more traffic.
Pinterest Predicts 2022
Don’t quit your yay job. Turn your pastime into a payday
Who says hobbies can’t be lucrative? In 2022, people will build a new biz based on their specific interests, such as eyelashes, real estate and party rentals. While people were just looking for small business inspiration in our last report, this year they have more specific visions. ‘Labour of love’ just took on a whole new meaning for this millennial-driven trend.
Celestial celebrations. Here comes the sun. And the moon. And the stars. From sunshine-themed baby showers to cloud nine birthday parties, millennials will throw some totally cosmic parties this year.
Coca Cola Are Doing NFTs
Last year, Coca Cola sold branded NFTs for over $575,000. The person behind it all? Morten Grubak. Morten is the global executive creative director at Vice-owned creative agency Virtue.
If you’re wondering why brands are also jumping on the NFT bandwagon, it isn’t just about the money. NFTs create the opportunity for worthwhile digital products, longer-term relationships with the users who purchase them, and the chance to extend a brand into the burgeoning metaverse space. Continue reading.
Till next time ✨