Happy Monday, Creative Business People! 🤳
Ready to start off this week? Here’s what’s happening in the latest creative industry news…
Business Trends ⚡️
TikTok shopping bring opportunities for businesses
Tumblr picks itself up and wins over Gen-Z audience. Will we see a bigger opportunity for advertisement on Tumblr?
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Get used to Discord channels. The most important professional meetups take place currently on networks like Discord, LinkedIn, and Telegram. As many top leaders congregate on Web3 communities, it’s possible that the next big think tank could very well be a Discord channel.
Fashion houses will begin to profit greatly from launching their own NFT collections. Companies like Louis Vuitton, Tiffany & Co., and others have been seen attempting to join the club.
Soundtrack - Telephone
Soundtrack - Oui
Audio - Just Can't Get Enough
Trend - Let Me Show You How To...
Audio - I Gotta Put Me First
Tool of the week
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#Trending Reels Audio
Leave The Door Open - Silk Sonic
Happiest Year - Jaymes Young
Welcome to Jurassic World - Michael Giacchino
The Younger LVMH Generation Joins the NFT Cryptopunk Community
Just days after his father signalled wariness over the metaverse “bubble effects” Alexandre Arnault has changed his profile picture to an NFT. The picture is displayed on both Twitter and Instagram profiles and shows a Cryptopunks PFP of a beanie-wearing pixelated face with an earring, knitted cap and 3D glasses.
Alexandre’s father, LVMH chairman Bernard Arnault, likened the metaverse to the early 2000s internet boom during the LVMH annual earnings call last week. “Let’s be wary of bubble effects,” he said, adding, “It is not our objective to sell virtual sneakers at €10.”
Ethereum’s bot tracking has valued the PFP (profile picture) at Eth 160 (around $416,400). LVMH confirmed Alexandre Arnault’s profile picture change was legitimate.
This decision signifies Arnault’s membership in the Web 3.0 community for the foreseeable future. Thibault Launay, the founder of Exclusible, which has built an NFT marketplace for luxury brands, also tweeted a confirmation of this.
Around the web 🤳
✨ Interesting fact → The actors who voiced Mickey and Minnie mouse got married in real life. Russi Taylor (Minnie) and Wayne Allwine (Mickey) got married in 1991.
🖥 Weirdest websites → omfgdogs.com
👾 Future of tech → Gene Technology
How location data in a cookieless Web 3.0 and how it can benefit your business
Web 3.0 will allow users to take control of their data. Location data can no longer be used as an analytics product, don’t give their precise location away that easily, or that often, any longer. But location is still a viable planning currency and can be used for measurement, to lessen advertising’s impact on the environment, and algorithms. If anything, location will become a large part of how Web 3.0 operates.
Scalable, anonymized, and accurate operator data can show where your audience is, nationwide, and when they’re there. It can be leveraged by any media channel to inform planning, pinpoint buying and measure effects.
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Till next time ✨